General Magic (2018)

  • Genre: Documentary
  • Release year: 2018 (2019-07-12)
  • Running time: 90 min
  • Original Title: General Magic
  • Voted: 406
General Magic is a movie starring Tony Fadell, Andy Hertzfeld, and Marc Porat. The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out...
  • So impressed. 7/24/2018 12:00:00 AM by kevinrustagi 10

    As someone who has spent the past 4 years in Silicon Valley, this was revelatory.

    A narrative and a sense of honesty permeate this documentary. I liked that they weren't afraid to really dig in with the material and the people.

    I was an intern working on the iPhone 5 back in 2010, and I had no idea this company existed. But more than a specific story about the Valley, it has a lot to share with those outside technology as well.

    It's about personal relationships, resilience, and searching after our dreams when it's hard.

    Thank you to the filmmakers and magicians who participated in this. I can't thank you enough.

    • kevin rustagi, 7/23/2018.

  • incisive, gripping roller coaster of a video not just about business - but passion, success, luck... and timing! 6/18/2019 12:00:00 AM by richard-2086 10

    In essence, a remarkably forensic - and incredibly entertaining - look at a more innocent time when the fledgling company, general magic, looked like they might change the world.

    the biggest "takeaway" for the audience is where the young guns who slept on the office floor ended up... as leaders, instigators and innovators for life-changing mega brands of the 21st century... inc apple, android and ebay as a starter.

    not just for students of business - general magic is a must see for those who love a great story told very well.

  • An inspiring story of failure. 6/29/2019 12:00:00 AM by n-64142 10

    This is an amazing heartfelt film that tells the story of what happens when a group of insanely talented individuals experience a super nova failure and the powerful results thereafter. It's a cautionary tale for aspiring entrepreneurs, an inspiring story of dreaming big, and a human story of understanding what it's like to push against the edges of what's possible.

    Visually it beautifully weaves together historical footage with intimate interviews and mesmerizing drone footage.

    Highly recommend this film for anyone who's ever dreamed big, for those who want to know what the other side of failure looks like, and for everyone who loves a well told and heart felt story.

  • A heroic failure in the capitalism but a most visionary story in the tech society 9/7/2018 12:00:00 AM by chenish 9

    I can't remember when was the last time I sit in the dark and watch a documentary with watering eyes.The touching music, the uncut long analog video shots, and the classic tragic hero narrative, you can easily sense strong emotions from the filmmakers, who were supposed to be objective, distant. But who can blame them if they didn't fully control their personal feelings in such a story? In many ways, it feels almost like an elegy of the romanticism of the Silicon Valley and startup culture in 1980-1990s, where people used to work from a garage with an enormous passion for a vision of changing the world, rather than nowadays many companies are doing not B2B, not B2C but B2VC business.The General Magic was a group of the most brilliant kids playing their incredible imagination, they were just too ahead of everyone else. Whether if you have witnessed the great tech inventions in 1990s-2000s, or if you are a fan of the tech field or not, this is still a great film to watch, to see how our modern lifestyle was paved by these people in the film.

  • How can failure turn into success? 4/20/2019 12:00:00 AM by rannynm 8

    This is a very interesting documentary about the development of technology as we know it today and how failure can turn into success. I learned a lot about the development of the smartphone.

    It tells the story of a technology company called General Magic and their struggle to make a smartphone, all while trying to keep it a secret from other companies that could steal their ideas.

    It is easy to understand. I like how they illustrate things. For example, they use ocean waves to describe the coming and going of companies. The story is told by former General Magic employees, who know best about what happened since they were a part of it.

    They frequently cut to show beautiful landscapes throughout the film. My favorite one is a beach, but they also show city skylines, forests and other interesting places. The music is very 80s and helps establish the time period.The message of the film is that sometimes, failure for one person can help another person to success.

    It has some very mild profanity and there is mention of somebody being naked, but it is never shown. I give this 4 out of 5 stars and recommend if for ages 12-18 as well as adults.

    Reviewed by Kayenta C., KIDS FIRST! Film Critic. For more reviews by youth, visit kidsfirst dot org.

1Jay Maudecinematographer
2Benji Merrisoncomposer
3Sarah Kerruishdirector
4Matt Maudedirector
5Claire Fergusoneditor
6Anna Mellereditor
7Jonathan Keywriter
8Michael Sternwriter
9Ceri Tallettwriter